Ventra App Campaign

Designer for the Ventra App campaign: "3D." This integrated campaign introduced Chicagoland to the Ventra App, which brought the CTA, Pace and Metra together for the first time under one payment method. This campaign showcases how you can now add value to your Ventra Card, check your balance, see bus and train arrivals, and actually buy and use Metra tickets, all on your phone.

Work included print ads, out of home installations, posters, bus shelters, onboard car cards, paid social ads, web modals, Ventra website updates and how-to videos.

See the Ventra App page on the Ventra website: ventrachicago.com/app

 

Art Director: Julio Desir  |  Copywriter: Jenny Lui