Meredith Lusher Fleece
Ventra_triangles-01.png

Ventra 2.0

The reboot of the Ventra brand started with the need for a new card to replace expiring Ventra cards. This new card design laid the groundwork for inspiring a whole new look and feel for the brand.

The waves of blue triangles morph into skylines and Chicago landmarks which were meant to help call riders attention to their cards expiring. They also created a canvas onto which the brand could energize web and social assets and create positive brand experiences.

pattern-01.png
Ventra2.0_Card_lean.png
DQzE86yW0AA-4iK.jpg
Screen Shot 2019-02-13 at 1.11.43 PM.png
Ventra2.0_Insystem3.png
ventra2.0_digitalboard.png
Chicago_Rail_2 Sheet_21717827_946307.jpg
IMG_2536_1.png
IMG_9037_1.png
Ventra_web_mockedup.png
Ventra_FB_mockedup.png
Social1.png
Social2.png