Get Behind the Vest

Design work for the Chicago Police Memorial Foundation's campaign, "Get Behind the Vest."

This campaign was created to raise $4 Million for 8,000 new bulletproof vests. Replacing their vests are the responsibility of police officers themselves, which on average costs $500. The design work included print ads, brochures, social ads, webpage elements, a crowdsourcing page, and billboards.

 

Art Director: Jody Spychalla  |  Copywriter: Joe Demarco