Logo and packaging (re)design.
The look and feel of this possible update for Formula 409 was inspired to appeal specifically towards men. Flashes of metal and stripes convey your weapon of choice; the weapon you would want in your hands to battle grease and dirt. Guys (and girls) don't want spend a lot of time hunting for the perfect cleaner, so this makes it easier to see 409 on the shelf, grab, and use.
Packaging design was featured on Packaging of the World.