Meredith Lusher Fleece

Echoes & Reflections

Logo design and branding.

Echoes & Reflections, a nonprofit that provides free lesson materials and resources to teachers about the Holocaust, had great need for a new logo, a tight timeline, and very sensitive materials to be aware of. The logo and branding needed to be respectful yet inviting, as to draw teachers and even students in, yet reflect the deep and powerful history that is the Holocaust.

The logo represents this reflection, and even abstractly the concentration camps, without the literal negativity. The branding gives the clients a library of colors, patterns, and textures to work with, to give their materials depth and variety, through all of their channels.